FAQ
For some businesses who simply require a basic website for information purposes, then good web design may well be enough, in which case, Netgrade will be delighted to recommend some standard website designers. However, if you really want your website to work for you and become an integrated part of your business development function, then contact us today.
FACT
Search engines are the way in which 90% of people locate the internet resources they need and Google has a 75% market share in Europe and North America. (Source: Get to the top on Google by David Viney).
What steps can you take to make sure you appear in Google results when people search for your products or services?
This is where Search Engine Optimisation (SEO) comes into picture. SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.
So for example if you are selling sun glasses online and you specialize in a particular brand say for example “Ray-Ban”, then when people search for Ray Ban sun glasses in Google or Yahoo, you would ideally want to appear on the first page of the results and never any lower than the second page. 84 % will never proceed to the second page.
When designing and building web pages there are certain rules and techniques that if applied correctly will make your pages much more search engine friendly and thus significantly improve your ranking in search engines like Google.
That is why good web design on its own will not generate enquiries for your business. And since design and website optimisation are two different sets of skills, it is very hard do find a good designer that can also have the necessary optimisation skills. That is why on all of our projects we use an SEO expert and a design expert.
For a Consultation about best options for your business please call us now on
0203 178 6624
or email us at info@netgrade.co.uk
