Your Questions Answered

8 elements of a successful NetSuite website launch

January 6th, 2011

What makes for a great design? How much time and investment should you dedicate to development? The answer very much depends on your business.  A successful launch is about understanding the needs of your target audience, a good design brief and constant – effective – communication throughout the process.

1. Design

This should include everything from research to competitor analysis and ongoing consultation. Once this initial work has been done, design should take place – we always provide at least two design concepts to our clients. Once you agree which concept you like, we’ll get to work on it, creating artwork and final creative. Once your site has been designed to a standard you’re happy with, it should be tested to ensure the best usability and functionality. This is why user testing, both at concept stage and development stage, plays an important role. It produces a rich and engaging design, which  portrays your brand in an impactful way and satisfies your buyers’ needs and expectations.

2. Development

Development means taking your final design and making it work online, meaning lots of coding! Development can consist of:

  • Themes
  • Templates
  • Shopping cart
  • Customer services
  • Checkout
  • Contact us form
  • Newsletter signup
  • Information pages
  • Advanced modules
  • Site search
  • Tell a friend
  • Related items
  • Social bookmarking
  • Saved searches

3. Standard guided backend set-up

Backend set-up is so important to get right and NO corners should be cut. It involves setting your website preferences, including order management, payment methods, credit card processing, shipping methods, sales order workflow, promotion codes, inventory set-up, pricing and creating email templates for auto responders. Phew.

4. Advanced backend setup

Depending on the size of your website, you may want to be quite advanced with your backend set-up. This can include everything from having multiple price levels, quantity pricing, more than one currency, multiple warehouses and even multiple web stores. NetSuite ecommerce platforms can do almost anything you like – no matter how big or small.

5. Data migration

Data migration is very dependent on the having a perfectly formatted csv file to upload. This means Item information must be correct and up to date, and images need to be in the right format and categories.

6. On-page search engine optimisation (SEO)

If you want visitors once you launch, there are various ways you can go about it. One of the most cost-effective ways to get traffic to your site is through effective SEO, otherwise known as natural traffic. It’s important to make sure your SEO includes:

  • Competitive keyword research. Mix up keywords based on competitiveness and monthly search volume.
  • Site structure. Optimum navigation, internal linking, duplicate content check – all very important to get right for SEO.
  • Sitemap. Sitemaps are helpful for both people and search engines. Sitemaps tell search engines where to find all of the pages on your site and the priority of each.
  • Google Analytics. Google Analytics is free and arguably one of the best packages on the market. Better still, it’s free!
  • Friendly URLs. Ensure these are as concise as possible and include your target keywords for each page.

7. Website testing

This is where many companies go wrong. They put a website live without testing it – no! Testing ensures you hit the ground running once your site is launched and includes checking:

  • All links and pages work when you click on them
  • Your website works in all browsers, e.g. Firefox, Google Chrome, IE
  • Checkout and ordering – make sure you try different scenarios
  • Backend order workflow and fulfilment
  • Forms and auto email responders

8. Training

NetSuite ecommerce websites are really easy to use, but even the simplest platform requires face-to-face training. When we develop your website we’ll also include documentation you can refer to, as well as a full hand-over.

That’s it; you’re ready to go live. Once you’ve launched, unless you have an IT department, you will need after-launch support – normally this is for two months and involves resolving issues, enhancements, tweaks and training.

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What to look for when choosing a NetSuite consultant

January 6th, 2011

So you’ve joined the ranks of thousands of businesses worldwide and decided on a NetSuite ecommerce website. You’ve made the right decision! NetSuite is the only website software that supports your entire company – from accounting right through to managing customer relationships.

This means NetSuite ecommerce websites are perfect for small to medium businesses that really want to make an impact and drive the maximum volume of sales.

Now for your next most important question: Who should develop, design and launch your NetSuite website? Read the rest of this entry »

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8 most common mistakes made when launching a NetSuite website

January 6th, 2011

There is nothing more exciting than launching a new website or refreshing an existing one, but going live without considering these common mistakes can be detrimental to the growth of your business. So here they are, in all their glory!

1. Lack of planning

Project planning and deadlines are crucial to ensure timely delivery, otherwise the whole process can drag on forever and never reach launching phase. The trick is to agree deliverables at specific times and commit to them. Always ensure you have an upfront agreement with pre agreed milestones. Last but not least, make sure you have a project manager as your point of contact, who will work closely with you to manage time and resources effectively. Read the rest of this entry »

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How do we manage a typical e-commerce project?

June 8th, 2010

netgrade-webdesign-processA complete Netsuite design and development job starts with a discovery session whereby our project manager will ask you a number of questions to find out all about your business, target audience and website objectives.

Following the discovery session a thorough design brief is produced which our designer uses to produce a number of layouts (home page mock-ups). On our high-end package we can have two different designers each with their own individual style submitting designs for you to choose from.

We do like to allocate sufficient time during the requirement analysis phase to ensure the produced results meet and exceed your expectations. Our project manager is always just a phone call away and he is always happy to help and advise you on best practices.

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Why buying Netsuite via Netgrade?

June 8th, 2010

If you haven’t purchased Netsuite yet then you have the option of buying directly from Netsuite or going via a Netsuite partner like us. In both cases you sign the license agreement directly with Netsuite and you pay exactly the same price.

The only difference is that as a Netsuite partner we can advise you on the best options for you. Furthermore as an e-commerce specialist we can demonstrate the e-commerce capabilities for you using our demo accounts. We generally tend to be able to negotiate good deals for our customers.

As a Netgrade client you also benefit from direct email and phone access to our consultants to help you with issues that cannot be resolved with Netsuite support. We provide this additional free support because it is to our benefit to ensure you are a happy Netsuite client who keeps renewing the ongoing contract.

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Why choose Netgrade?

October 15th, 2009


  1. A proven track record ensuring a timely and high standard end-result for the success of your web business. It has taken us many years to master the effective management and delivery of successful Netsuite web projects.  Please judge for yourself by visiting our case studies and testimonials.
  2. A young and enthusiastic professional team who are approachable and can provide you with a personal level of service.
  3. A large selection of useful customisations and Add-on’s to improve your conversion rate and enrich your Netsuite website for memorable user experience.  View Details
  4. SEO Friendly: Why pay extra for SEO consulting? When you choose Netgrade as your design agency you can rest assured that every page is designed and developed in a way that is very search engine friendly and easy to crawl by Google, Yahoo, and Bing.  More on SEO
  5. 2 x designers: The unique and comprehensive Netgrade Design briefing and multiple designer contribution ensuring a website style and look and feel that you are 100% happy with. Read more about the Netgrade Design process
  6. High end results at reasonable prices: We are not the cheapest, but compared with many other agencies and Netsuite specialist you will find our prices very reasonable and fair.  How much will it cost?
  7. Netsuite partner: If you purchase Netsuite via Netgrade you also benefit from additional free support from our experienced Netsuite consultants.  Why buying Netsuite via Netgrade?

For a Consultation please call 0208 432 4500
or email us at

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How much will it cost?

October 15th, 2009


Since we don’t like cutting corners, we are definitely not the cheapest, but compared with many other agencies and Netsuite specialist you will find our prices to be fair and reasonable. Our endeavour is to keep producing very high end results and a top-level of service. Please contact us for a tailored quote for your needs.

As a guide the starting point for a standard small business design and implementation is between £5800 and £7800 depending on the level of creativity and design required. On our high-end package we can have two different designers each with their own individual style submitting designs for you to choose from.

Any additional customisation, consulting, training, data migration, or add-ons will be estimated separately. Higher prices apply for large complex websites.

Special reduction for small start-ups
For those that are happy to choose from a set of pre-defined layouts and don’t necessary require bespoke design we can offer a lower cost option. Please contact for details.

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